Optivise

Optivise positions itself in the niche of AI-powered product data optimization specifically tailored for sellers on Mirakl marketplaces, addressing pain points like tedious data mapping, incomplete facets, and non-compliant listings that hinder marketplace performance. Its primary value proposition is speed and automation: turning raw data (e.g., CSVs, ASINs) into ready-to-upload files in minutes, claiming uplifts in visibility (40%), conversions (30%), and listing speed (90%). This stands out in a market where marketplace onboarding remains manual and error-prone for many sellers. Strengths include its hyper-focus on Mirakl rules, AI-driven enhancements using buyer search data for SEO-optimized copy in brand voice, and scalability for enterprise volumes. The simple 3-step workflow (upload, optimize, export) lowers barriers for non-technical sellers. A testimonial from FNX Bathrooms highlights real-world time savings and a 9% conversion rise after optimizing 1,800 SKUs. Limitations: Lack of external reviews raises questions on reliability, support, and actual ROI beyond marketing claims. No visible integrations beyond input formats, and it's narrowly focused on Mirakl—less useful for multi-platform sellers. Freemium model starts small (3 SKUs free), but pricing opacity beyond trial could deter testing at scale. Best suited for mid-to-large sellers heavily invested in Mirakl ecosystems (e.g., B&Q, FNX), seeking quick listing launches without hiring data teams. Early-stage product (mentioned in 2025 HN thread) may appeal to growth-focused eCommerce ops prioritizing speed over broad PIM features.