Peec AI
AI Search Analytics for Marketing Teams
TL;DR
Peec AI is a specialized analytics platform for Generative Engine Optimization (GEO) that tracks brand visibility, sentiment, and ranking across LLMs like ChatGPT, Perplexity, and Gemini. It is designed for marketing teams and SEO agencies to move beyond keyword tracking into conversational search intelligence, using browser automation to mirror real user interactions.
What Users Actually Pay
No user-reported pricing yet.
Our Take
Peec AI has rapidly positioned itself as a category leader in the nascent GEO space by focusing on the 'Answer Engine' shift rather than traditional SERPs. Its primary strength lies in its transparency—providing URL-level citation data that shows exactly which web sources are influencing AI models, allowing teams to prioritize their digital PR and content strategy effectively. Unlike some competitors that rely on model APIs (which often differ from the consumer UI), Peec's use of browser automation ensures data mirrors what users actually see. However, the platform is currently better at diagnosis than treatment; while it identifies visibility gaps, users still need external tools or manual effort to produce the content required to fix them. The pricing is also notably higher than entry-level monitoring tools, reflecting its target audience of mid-market B2B SaaS and agencies. It is best suited for brands whose buyers are already heavily utilizing AI research tools (e.g., tech, finance, and professional services) and who need to justify AI-search spend with hard metrics. As the industry matures, we expect Peec AI to face pressure to integrate more 'Action' automation (like auto-generating schema or content) to close the loop between monitoring and optimization. For now, it remains the most robust choice for high-fidelity data in a volatile search landscape.
Pros
- + Unlimited user seats across all plans, making it highly cost-effective for large agencies and distributed marketing teams.
- + High-fidelity 'Real User' data obtained through browser automation rather than API-only checks.
- + Actionable source intelligence that identifies specific Reddit threads, G2 pages, and editorial sites influencing AI answers.
- + Prompt suggestion engine that helps users identify high-intent conversational queries they might have missed.
- + Intuitive dashboard with a low learning curve, often cited as being much simpler than traditional enterprise SEO suites.
Cons
- - No retroactive data available; tracking only begins from the moment a project is created.
- - Subscription pricing starts at a relatively high €89/month, which may be prohibitive for very small brands or casual users.
- - Visualization limitations, specifically regarding color-coded charts that can be difficult to distinguish when tracking many competitors.
- - Lacks deep 'execution' features; it identifies the problem but doesn't write or publish the content needed for optimization.
Sentiment Analysis
Sentiment has remained stable since last capture. General sentiment has improved slightly from 0.80 to 0.82 as the product has matured. Users praise the 'unlimited seats' model and the clarity of the source-level data. Most criticism is directed at the lack of retroactive data and the nascent nature of the GEO category itself.
Sentiment Over Time
By Source
11 mentions
Sample quotes (2)
- "It turns AI search from a black box into something you can actually measure and grow from."
- "Set up tracking for 50 prompts in under an hour. Much simpler than expected."
25 mentions
Sample quotes (2)
- "Peec is better for research: prompt suggestions, volume indicators, and testing ideas quickly."
- "The unlimited seats are a huge win for agencies managing multiple client dashboards."
40 mentions
Sample quotes (2)
- "Peec AI is the standard for GEO tracking in 2026. The citation data is gold for PR teams."
- "Finally a tool that shows why ChatGPT is recommending our competitors instead of us."
Agent Readiness
46/100Peec AI is moderately ready for autonomous agent integration. While it lacks a native 'no-code' marketplace presence (Zapier/Make), it offers a robust, well-documented REST API for Enterprise users and a native Looker Studio connector. The API's support for company-scoped and project-scoped keys makes it suitable for developers building custom brand-monitoring agents or automated reporting workflows. However, the current beta status of the API and lack of a sandbox environment suggest it is still geared toward custom internal integrations rather than a plug-and-play agent ecosystem.
Last checked Mar 29, 2026
MCP Integrations
1 server11 toolsConnect your AI assistant to your Peec AI account to monitor and analyze your brand's visibility across AI search engines like ChatGPT, Perplexity, and Gemini. Ask questions about brand visibility, competitor comparisons, source citations, and trends: all in plain language, directly from your AI tools.
11 tools
list_projectsList active projects the authenticated user has access to. By default, only projects with an active status (CUSTOMER, PITCH, TRIAL, ONBOARDING, API_PARTNER) are returned. Set include_inactive to true to include ended/paused projects. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, name, status. The id is used as project_id in other tools. Call this first to discover available projects.list_topicsList topics in a project. Topics are folder-like groupings — each prompt belongs to exactly one topic. Use this tool to resolve topic names to IDs before filtering (topic_id filter/dimension, list_prompts), and to label topic IDs from report output with their human-readable names before presenting results. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, name.list_tagsList tags in a project. Tags are cross-cutting labels that can be assigned to any prompt. Use this tool to resolve tag names to IDs before filtering (tag_id filter/dimension, list_prompts), and to label tag IDs from report output with their human-readable names before presenting results. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, name.list_brandsList brands tracked in a project — includes the user's own brand and competitors. Use this tool to resolve brand names to IDs before filtering reports (brand_id filter), and to label brand IDs from report output with their human-readable names before presenting results. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, name, domains, is_own. is_own indicates which brand belongs to the user.list_modelsList AI engines (models) tracked by Peec. Use this tool to resolve model names (e.g., "ChatGPT", "Perplexity", "Gemini") to IDs before filtering reports (model_id filter/dimension), and to label model IDs from report output with their human-readable names before presenting results. Match user-supplied names against the name column; the id column is the canonical string to pass back as model_id. is_active indicates whether the model is enabled for this project — inactive models will return empty data in reports. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, name, is_active.list_promptsList prompts (conversational questions tracked daily across AI engines) in a project. Supports filtering by topic_id and tag_id. Use this tool to resolve prompt text to IDs before filtering reports (prompt_id filter/dimension), and to label prompt IDs from report output with their actual text before presenting results. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, text, tag_ids (array of tag ID strings), topic_id (string or null).list_chatsList chats (individual AI responses) for a project over a date range. Each chat is produced by running one prompt against one AI engine on a given date. Filters: - brand_id: only chats that mentioned the given brand - prompt_id: only chats produced by the given prompt - model_id: only chats from the given AI engine (chatgpt-scraper, gpt-4o, gpt-4o-search, gpt-3.5-turbo, llama-sonar, perplexity-scraper, sonar, gemini-2.5-flash, gemini-scraper, google-ai-overview-scraper, google-ai-mode-scraper, llama-3.3-70b-instruct, deepseek-r1, claude-3.5-haiku, claude-haiku-4.5, claude-sonnet-4, grok-scraper, microsoft-copilot-scraper, grok-4) Use the returned chat IDs with get_chat to retrieve full message content, sources, and brand mentions. Returns columnar JSON: {columns, rows, rowCount}. Columns: id, prompt_id, model_id, date.get_chatGet the full content of a single chat (one AI engine's response to one prompt on one date). Returns: - messages: the user prompt and assistant response(s) - brands_mentioned: brands detected in the response with their position - sources: URLs the model retrieved, with citation counts and position - queries: search queries the model issued - products: product gallery entries extracted from the response - prompt: { id } - model: { id } Use list_chats to discover chat IDs for a project.get_brand_reportGet a report on brand visibility, sentiment, and position across AI search engines. Results are aggregated for the entire date range by default. Use the "date" dimension for daily breakdowns. Returns columnar JSON: {columns, rows, rowCount, total}. Each row is an array of values matching column order. Columns: - brand_id — the brand ID - brand_name — the brand name - visibility: 0–1 ratio — fraction of AI responses that mention this brand. 0.45 means 45% of conversations. - mention_count: number of times the brand was mentioned - share_of_voice: 0–1 ratio — brand's fraction of total mentions across all tracked brands - sentiment: 0–100 scale — how positively AI platforms describe the brand (most brands score 65–85) - position: average ranking when the brand appears (lower is better, 1 = mentioned first) - Raw aggregation fields (for custom calculations): visibility_count, visibility_total, sentiment_sum, sentiment_count, position_sum, position_count When dimensions are selected, rows also include the relevant dimension columns: prompt_id, model_id, tag_id, topic_id, chat_id, date, country_code. Dimensions explained: - prompt_id: individual search queries/prompts - model_id: AI search engine (e.g. chatgpt-scraper, gpt-4o, gpt-4o-search, gpt-3.5-turbo, llama-sonar, perplexity-scraper, sonar, gemini-2.5-flash, gemini-scraper, google-ai-overview-scraper, google-ai-mode-scraper, llama-3.3-70b-instruct, deepseek-r1, claude-3.5-haiku, claude-haiku-4.5, claude-sonnet-4, grok-scraper, microsoft-copilot-scraper, grok-4) - tag_id: custom user-defined tags - topic_id: topic groupings - date: (YYYY-MM-DD format) - country_code: country (ISO 3166-1 alpha-2, e.g. "US", "DE") - chat_id: individual AI chat/conversation ID Filters use {field, operator, values} where operator is "in" or "not_in". Filterable fields: model_id, tag_id, topic_id, prompt_id, brand_id, country_code, chat_id.get_domain_reportGet a report on source domain visibility and citations across AI search engines. Results are aggregated for the entire date range by default. Use the "date" dimension for daily breakdowns. Returns columnar JSON: {columns, rows, rowCount}. Each row is an array of values matching column order. Columns: - domain: the source domain (e.g. "example.com") - classification: domain type — CORPORATE (official company sites), EDITORIAL (news, blogs, magazines), INSTITUTIONAL (government, education, nonprofit), UGC (social media, forums, communities), REFERENCE (encyclopedias, documentation), COMPETITOR (direct competitors), OWN (the user's own domains), OTHER, or null - retrieved_percentage: 0–1 ratio — fraction of chats that included at least one URL from this domain. 0.30 means 30% of chats. - retrieval_rate: average number of URLs from this domain pulled per chat. Can exceed 1.0 — values above 1.0 mean multiple pages from the same domain are retrieved per conversation. - citation_rate: average number of inline citations when this domain is retrieved. Can exceed 1.0 — higher values indicate stronger content authority. When dimensions are selected, rows also include the relevant dimension columns: prompt_id, model_id, tag_id, topic_id, chat_id, date, country_code. Dimensions explained: - prompt_id: individual search queries/prompts - model_id: AI search engine (e.g. chatgpt-scraper, gpt-4o, gpt-4o-search, gpt-3.5-turbo, llama-sonar, perplexity-scraper, sonar, gemini-2.5-flash, gemini-scraper, google-ai-overview-scraper, google-ai-mode-scraper, llama-3.3-70b-instruct, deepseek-r1, claude-3.5-haiku, claude-haiku-4.5, claude-sonnet-4, grok-scraper, microsoft-copilot-scraper, grok-4) - tag_id: custom user-defined tags - topic_id: topic groupings - date: (YYYY-MM-DD format) - country_code: country (ISO 3166-1 alpha-2, e.g. "US", "DE") - chat_id: individual AI chat/conversation ID Filters use {field, operator, values} where operator is "in" or "not_in". Filterable fields: model_id, tag_id, topic_id, prompt_id, domain, url, country_code, chat_id.get_url_reportGet a report on source URL visibility and citations across AI search engines. Results are aggregated for the entire date range by default. Use the "date" dimension for daily breakdowns. Returns columnar JSON: {columns, rows, rowCount}. Each row is an array of values matching column order. Columns: - url: the full source URL (e.g. "https://example.com/page") - classification: page type — HOMEPAGE, CATEGORY_PAGE, PRODUCT_PAGE, LISTICLE (list-structured articles), COMPARISON (product/service comparisons), PROFILE (directory entries like G2 or Yelp), ALTERNATIVE (alternatives-to articles), DISCUSSION (forums, comment threads), HOW_TO_GUIDE, ARTICLE (general editorial content), OTHER, or null - title: page title or null - citation_count: total number of explicit citations across all chats - retrievals: total number of times this URL was used as a source, regardless of whether it was cited - citation_rate: average number of inline citations per chat when this URL is retrieved. Can exceed 1.0 — higher values indicate more authoritative content. When dimensions are selected, rows also include the relevant dimension columns: prompt_id, model_id, tag_id, topic_id, chat_id, date, country_code. Dimensions explained: - prompt_id: individual search queries/prompts - model_id: AI search engine (e.g. chatgpt-scraper, gpt-4o, gpt-4o-search, gpt-3.5-turbo, llama-sonar, perplexity-scraper, sonar, gemini-2.5-flash, gemini-scraper, google-ai-overview-scraper, google-ai-mode-scraper, llama-3.3-70b-instruct, deepseek-r1, claude-3.5-haiku, claude-haiku-4.5, claude-sonnet-4, grok-scraper, microsoft-copilot-scraper, grok-4) - tag_id: custom user-defined tags - topic_id: topic groupings - date: (YYYY-MM-DD format) - country_code: country (ISO 3166-1 alpha-2, e.g. "US", "DE") - chat_id: individual AI chat/conversation ID Filters use {field, operator, values} where operator is "in" or "not_in". Filterable fields: model_id, tag_id, topic_id, prompt_id, domain, url, country_code, chat_id.
Last checked Apr 21, 2026
Features
AI Engine Coverage
Coverage and support for various AI models, LLMs, and search engines.
List of AI models and LLMs supported for tracking (e.g., ChatGPT, Gemini).
How often metrics are updated (e.g., real-time, daily).
Support for tracking in multiple countries or regions.
Monitoring Metrics
Key performance indicators and analytics provided for brand presence.
Tracks brand mention frequency or share in AI responses.
Monitors brand's ranking or position in AI-generated results.
Analyzes tone and perception of brand in AI outputs.
Compares brand performance against competitors.
Identifies sources cited in AI responses for the brand.
Optimization Tools
Features for improving brand presence through content and strategy adjustments.
Provides tailored suggestions for content to boost AI visibility.
Pre-built templates for AI-optimized content formats.
Allows users to define and track custom customer-like queries.
Human oversight in AI-generated content workflows.
Integrations and Pricing
Ecosystem compatibility, extensibility, and cost structure.
Pre-built connections to popular tools.
Offers a free trial period for testing.
Publicly listed pricing without requiring contact.
Single Sign-On integration for teams.
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