BrandKarma vs Profound

BrandKarma

Founded 2025

Freemium - $99/month

Profound

Founded 2024

Compliance & Security
SOC 2	—	—
ISO 27001	—	—
GDPR Tools	✓	—
Audit Trail	—	—
Role-Based Access Control	—	—
SSO Support	—	—
AI Engine Coverage
Geographic Coverage	Global
Tracking Frequency	Daily	Real-time
Supported AI Models	ChatGPT, Claude, Gemini, Grok	ChatGPT, Claude, Copilot, Gemini, Grok, Perplexity
Monitoring Metrics
Source/Citation Tracking	✓	✓
Competitor Benchmarking	✓	✗
Sentiment/Reputation Analysis	✓	✗
Position/Ranking Tracking	✓	✓
Visibility/Share of Voice Tracking	✓	✓
Optimization Tools
Human-in-the-Loop Controls	✗	✓
Custom Prompt Support	✓	✓
Content Generation Templates	✗	✓
AI Content Recommendations	✓	✗
Integrations and Pricing
Enterprise SSO Support	✗	✓
Pricing Transparency	✗	✗
Free Trial Available	✓	✓
Third-Party Integrations		Google Analytics, Slack
SEO Workflow Automation
Keyword Research Automation	✓	—
Content Generation	✓	—
Auto-Publishing	✗	—
Backlink Building	✗	—
Topic Clustering	✓	—
CMS & Platform Integrations
Supported CMS Platforms	—	—
Public API Access	✗	—
Multilingual & Global Support
Number of Supported Languages	44	—
Content Localization	✓	—
Pricing & Usage Limits
Team/Enterprise Plans	✗	—
Starting Monthly Price	29	—
Free Trial Availability	✗	—
Usage-Based Limits	✓	—