NetBird
sms_10dlc_brands_create
Register a 10DLC brand with the business identity details US carriers require. The brand starts pending while the registry reviews it; only once it is approved can you register a campaign under it. If the registry rejects it, correct the details and resubmit with `sms_10dlc_brands_submissions_create`.
Remote bird/mcp
Remote (network-hosted)
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Input Schema
{
"type": "object",
"properties": {
"vertical": {
"type": "string",
"examples": [
"agriculture",
"communication",
"construction",
"education",
"energy",
"entertainment",
"financial",
"gambling",
"government",
"healthcare",
"hospitality",
"human_resources",
"insurance",
"legal",
"manufacturing",
"ngo",
"political",
"postal",
"professional",
"real_estate",
"retail",
"technology",
"transportation"
],
"description": "The industry vertical the brand operates in."
},
"identity_id": {
"type": "string",
"description": "The business this brand is for, recorded so registrations for the same business are recognisable as one. Optional, and it must belong to this workspace. The brand is registered from the details in this request either way."
},
"display_name": {
"type": "string",
"description": "The brand name shown to recipients."
},
"stock_symbol": {
"type": "string",
"description": "Stock ticker symbol. Required for publicly-traded companies, and must be omitted for every other entity type, as must stock_exchange."
},
"contact_email": {
"type": "string",
"description": "Contact email address for the brand."
},
"contact_phone": {
"type": "string",
"description": "Contact phone number in E.164 format, such as +12025550123."
},
"stock_exchange": {
"type": "string",
"examples": [
"amex",
"amx",
"asx",
"b3",
"bme",
"bse",
"fra",
"icex",
"jpx",
"jse",
"krx",
"lon",
"nasdaq",
"nse",
"nyse",
"omx",
"sehk",
"sgx",
"sse",
"sto",
"swx",
"szse",
"tsx",
"twse",
"vse",
"none",
"other"
],
"description": "The stock exchange the brand is listed on. Required for publicly-traded companies."
},
"alt_business_id": {
"type": "string",
"description": "An alternative business identifier, such as a DUNS, GIIN, or LEI number."
},
"idempotency_key": {
"type": "string",
"description": "Client-supplied deduplication key; a retry with the same key replays the original result instead of acting twice."
},
"business_website": {
"type": "string",
"description": "The brand's website URL. The campaign registry requires one for every brand, and uses it to verify that the business is what it says it is."
},
"contact_last_name": {
"type": "string",
"description": "Contact last name. Required for sole proprietors."
},
"legal_entity_name": {
"type": "string",
"description": "Legal company name. Required for all entity types except sole proprietors."
},
"contact_first_name": {
"type": "string",
"description": "Contact first name. Required for sole proprietors."
},
"alt_business_id_type": {
"type": "string",
"examples": [
"none",
"duns",
"giin",
"lei"
],
"description": "The scheme of the alternative business identifier supplied in alt_business_id: - none: No alternative business identifier is supplied. - duns: A D-U-N-S Number, the nine-digit identifier issued by Dun & Bradstreet. - giin: A Global Intermediary Identification Number, issued under FATCA registration. - lei: A Legal Entity Identifier, the ISO 17442 code for parties to financial transactions."
},
"business_entity_type": {
"type": "string",
"examples": [
"sole_proprietor",
"private_profit",
"public_profit",
"non_profit",
"government"
],
"description": "The legal-entity classification of the brand. This determines which other fields are required. Sole proprietors must supply contact_first_name, contact_last_name, and contact_mobile_phone. Publicly traded companies must supply stock_symbol, stock_exchange, and business_verification_email. All other types must supply legal_entity_name and business_registration_number."
},
"contact_mobile_phone": {
"type": "string",
"description": "Mobile phone number in E.164 format, such as +12025550123. Required for sole proprietors, and it must be able to receive text messages. The campaign registry texts an identity check to it before approving the brand."
},
"business_address_city": {
"type": "string",
"description": "City of the registered business."
},
"auto_request_auth_plus": {
"type": [
"null",
"boolean"
],
"description": "Whether Bird should request Auth+ vetting for this brand as soon as it is approved. Auth+ is required before a publicly-traded company's brand can register any campaign, so opting in here saves a round trip once the registry answers. Only accepted for entity types that require Auth+; sending true for any other entity type is a 422. The vetting fee is charged when the request is placed, not at registration."
},
"business_address_line1": {
"type": "string",
"description": "Street address of the registered business."
},
"business_address_state": {
"type": "string",
"description": "State, province, or region of the registered business. For a business registered in the United States this must be the two-letter state or district code, such as CA. US territories are not accepted by the campaign registry."
},
"business_address_country": {
"type": "string",
"description": "ISO 3166-1 alpha-2 country code of the registered business."
},
"business_verification_email": {
"type": "string",
"description": "Business contact email used to verify a publicly-traded company. Required for public companies."
},
"business_address_postal_code": {
"type": "string",
"description": "Postal or ZIP code of the registered business. A business registered in the United States must use ##### or #####-####."
},
"business_registration_number": {
"type": "string",
"description": "Government-issued tax ID, such as a US EIN or Canadian BN9. Required for all entity types except sole proprietors."
},
"business_registration_country": {
"type": "string",
"description": "ISO 3166-1 alpha-2 country code that issued the tax ID. Required for all entity types except sole proprietors."
}
}
}